If you don’t follow a comprehensive SEO checklist, your site will struggle to rank for competitive terms. So, let’s check the comprehensive SEO checklist that you should follow to get the best result.

Set Up Google Search Console and Bing Webmaster Tools

Google Search Console is an important tool that provides you with invaluable insights into your site’s performance and a wealth of data that you can use to boost the organic visibility and traffic of your site. Bing Webmaster Tools is the equivalent platform, just providing data and insights for their search engine.

Set Up Google Analytics

Google Analytics is a free analytics tool that enables you to view data and insights about the number of visitors to your site, their identity, and how they are engaging with it.

Install and Configure An SEO Plugin (If You Are Using WordPress)

If you are using WordPress as your CMS, you should install and configure an SEO plugin to provide the functionality and features that you would need to optimize your site properly.

Generate and Submit A Sitemap

A sitemap is created to help search engines decide which pages should be crawled and which the canonical version of each is. You will usually find your site’s sitemap at https://www.domain.com/sitemap.xml

Create a Robots.txt File

The robots.txt file of your website tells search engine crawlers about the pages and files that web crawlers can or can’t request from your site. It can prevent certain sections of your site from being crawled that you want to de-index and stops it showing on Google. You can find your site’s robots.txt file at https://www.domain.com/robots.txt