SEO audit is a way to inspect your website and identify its weaknesses. It helps you to diagnose the internal issues of your website and solve them from the roots.

Importance of SEO audits

• Identifies your website’s on-page issues:

  On-page SEO is the process of optimizing web pages to rank them higher and earn more relevant traffic in the search engines. A professional SEO audit covers the following on-page elements and determines if there is any issue –

  • Headers
  • Meta titles and descriptions
  • Content
  • Internal linking

• Identifies your backlinks:

  Backlinks play a crucial role in Google’s algorithms. With a good SEO audit, you can get to know about

  • How many backlinks does your website have?
  • Does your website have spammy backlinks?
  • How many backlinks does your competition have compared to you?

• Identifies competition:

  Trying to build your online presence without looking at the competition is like trying to build the tallest skyscraper in the world but not knowing how tall the other skyscrapers are. A good SEO audit will identify the competition, identify their strategy, and come up with a plan to build a taller skyscraper.

• Helps you build a content strategy:

  With an SEO audit, you can identify the competition, take a look at your competition, maximize the quality of your content, optimize your meta title and descriptions, and figure out where you can make gains in backlinks. In short, an SEO audit can help you stay focused on your content strategy.