Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the terms or phrases that searchers enter into search engines, also called “search queries.” Most keywords are explored during the keyword research process and are chosen depending on a combination of search volume, competition, and commercial intent.

As a website owner and content creator, you need to make sure that the keywords on your page are relevant to what people are searching for so that they can find your content among the results easily.

Importance of Keywords in SEO:

Keywords are the linchpin between what people are searching for, and the content you are sharing to fulfill that need. Keyword research is done to meet the goal of ranking on search engines and drive organic traffic to your site from the search engine result pages (SERPs). If you own a golf shop, for example, you might want to rank for “new clubs” — but if you’re not careful in choosing keywords, you might end up attracting traffic that’s interested in finding a new place to dance after dark.

Keywords play a crucial role in both your audience and your content. You need to understand the needs of your visitors, the language they use, and the type of content they seek, if you want to create content that ranks well organically and drives visitors to your site. With extensive keyword research with a tool like Keyword Explorer, you get to know what your visitors are looking for and what you should target in your content.